How do you pick the content format you prefer?
It depends on your needs. What do you want to tell your audience, and how do you want to present that information?
Pro tip: Longer form content could be more engaging compared to shorter form content. A 6 min read (~1,650 words) has an average of 90% more recommends than a 4 min read (~1,100 words) on Medium.com.
What makes a good content title?
The title should give invited writers some idea for their pitch. Here are 5 types of titles that are popular.
9 Fintech Predictions for 2017 From Finance Industry Insiders
How To Build A Socially Responsible Portfolio
7 Startups Set To Disrupt The Financial Services Industry In 2018
Richard Baldwin Discusses The Impact of Brexit and Lessons for the EU
All You Need To Know About Blockchain Technology In 3 Minutes
Tone of voice
Here's 2 distinct examples of the tone of voice you may select for your content:
"We build awesome products that our customers love."
"The diversity in our department enables us to be innovative and creative, resulting in revolutionary, ground-breaking and immersive experiences for our target customers."
Include the demographic and behavioral information of the readers you want to reach.
Age and gender
18-34 year olds, Female
Location (Country or region)
Education and Income
University graduates with engineering degrees, With net investable assets of over $150,000
Married without kids, Financial advisors, Work in a Fortune 500 company
Interests and hobbies
Stock market enthusiast, Interested in expert opinions on investing opportunities or financial management tips
Currently researching financial information before consulting a financial advisor
What they read and how they read
Financial Times readers, reads LinkedIn articles regularly on tablet
Here are some examples you can follow:
To create awareness for the release of FinanceCo’s new digital banking service for Millennials
Consider the future of banking platforms and how their lives will change with new banking innovations
Point of view
1st person (I am)
2nd person (You are)
3rd person (The company is)
An educational tone on finance. Refer to the style of this article blog.brandx.com/...
Include curated images, featuring Asian persons only.
Online banking, e-banking, financial planning, digital, no minimum balance, no fees, low interest rates, high yield
Call to action
In one of the points, include a link to my brand’s product page (eg. www.financeco.com/millennialportal)
Include a quote from a finance industry insider.
Include 5 new disruptive initiatives by banks, with FinanceCo’s offering as one example. Take data from FinanceCo’s research.
Do not mention any links or examples related to Competitor1 or Competitor2
Number of curated images
Include an image from istockphoto.com in the article. Include 3 images from Creative Commons in the article.
Data, product information
Paste info here or attach reference documents.